These AdWords campaigns....

AdWords... Have you ever tried starting a campaign at Google AdWords? Well I have... or I am , because I am still struggling to organize the campains, the Ad groups , to find the best keywords and set the right CPC (i.e. cost per click), and I can tell you, it is really challenging... But not only... Creating those ads for Ad Words takes time, believe me: write headlines, descriptions, integrate keywords, calculate costs etc etc etc...
At the beginning it is really fun, but when you find yourself at a loss for keywords or ways to better express the message you want to transmit or you want to attract users with, it gets ... frustrating..
Patience... It is patience you need for this all search engine optimization thing...
And it is patience I begin to lose... :(