Choosing Keywords

Choice of keywords, they say, is the basic, most important, essential step to take on the road to optimization.
I happen to agree :))
However, I am tired of reading on the www the same kind of articles on this issue... "How to choose keywords". "Where to place keywords on web sites"."How to compare keywords found by means of different tools, how to make lists of keywords, how to split those lists into most and least important keywords" and so on and so forth...
You read one or two or maybe three, and when you find the 4th article on the same subject, hoping you finally get to learn something new, something "fresh"... you just lose it 'cause it is all about the same things...
Well, again, it might be boring, but there are a lot of people out there who want to learn... They will surely need those articles... And for the rest of us, who are already "in", I say, yes the keywords you choose are the "thing" but don't trouble yourself too much with that, don't stay up all night long thinking about keywords, it's simple or it gets simple once you've exercised a little..
In my opinion, people should promote words that really characterzie them or their business or their products, that's all, it comes naturally afterwards...there's no other way...
It's really not necessary to buy expensive books or courses on this issue, just choose the keywords that best characterize what you want to sell or offer, people will eventually find you...
Or go to google/or any other search engine ( i prefer google) ... and imagine you want to find your own site on the internet (before the site ven exists, before you know what keywords you'll use etc)... Type in all the words you believe might help you see your site among the first listings... Just try it...
***Some tools offering keyword suggestion should however be at hand, 'cause they may prove of help when inspiration lacks, so... use them but don't rely too much on them... :))
Hope this is not exactly one of those boring materials on keywords :)))) !!!!!!!